Plastic (or metallic look) product packaging shares the same design and marketing rules as physical goods packaging when it comes to appeal, messaging and production quality.
It is an opportunity for the brand or product to extend the product or service appeal into a demonstration to the consumer, so the sky is the limit when it comes to creativity. Plastic factors into POS packaging success through:
- Display qualities
- Limits of the substrate material to fulfil the creative or marketing idea
Here are ten of the best POS plastic packaging from the last few Pentawards competitions:
10. Diamond Pentaward 2015 – BEST OF THE SHOW – Established
There are so many fantastic designs in the Pentaward pantheon that it is hard to choose the best but here it is for 2015: Best of the Show – Diamond Pentaward 2015, Marc Jacobs Beauty Line created by the New York agency Established.
The Twinkle Eye Stick, Kiss Pop Stick and Smart Wand Tinting Face Stick (we would so love to be the ones who name these ranges!) all allude through their shape and concept to crayons and art materials: literally colouring in the face-as-canvas. We appreciate the consistency of design and high level of production in the final range.
9. Silver Pentaward 2014 – Beverages – DAPY – DO International
This Ardbeg Escape Pack, designed by DAPY-Do International, won the French Beverages Silver Pentaward for its’ Islay Single Malt Scotch Whisky Case – it certainly stands out from the rest in its ‘melee’-inspired metal form with studded bands holding in the battle going on inside.
8. Silver Pentaward 2014 – Luxury – Partisan du Sens
An innovative pret-a-porter solution with handle moulded into the classic Moet et Chandon bottle shape, with matching outer carton in either round or angular rose-coloured packaging. Love that embossed ribbon type!
7. Silver Pentaward 2012 – Luxury – MW Creative Limited
What a sensational and practical idea to communicate the purpose of the packaging at the point of sale and then extend it the shelf life into its next experience with the customer – very clever and am sure there would have been a few rounds of changes to this artwork as a flat!
6. Gold Pentaward 2012 – Beverages – Ampro Design Consultants
This Romanian design firm created a very retro-yet-futuristic milk bottle shape to promote a Pinot Noir varietal named ‘Milk Wine’. The finish looks great, we are not taken by the name…
5. Bronze Pentaward 2014 – Other Markets – Samsung Design China, KHT Brand Management & Consulting
The Spot UV print on matt black board always looks so polished and in this piece, soundly echoes the culture of the country (China) where global giant Samsung is operating.
4. Silver Pentaward 2014 – Luxury – jkr
Penhaglion’s Christmas Gift Collection is certainly all the richer for using this gorgeous bird-cage inspired pack design. Another metallic tin packaging design which uses the substrate to print inks which use silver as a metallic colour, highlighting the mechanical bird illustrations in each inset panel.
3. Silver Pentaward 2010 – Luxury – Shiseido Co, Ltd.
The luxury feel of this packaging is helped by the wooden look design but achieved in moulded plastic – Poetic indeed!
2. Silver Pentaward 2011 – Other markets – Pulp
It cannot get any simpler that the white label packaging on these automotive product packs.
1. Bronze Pentaward 2015 – Other Markets – Grupo imasD
The handle is the central concept idea for this Colombian natural detergent bottle, which omits the need for additional packaging as well. fantastic work!
Embrace your Plasticity!
The award-winning entries above set the bar high in plastic product packaging but even so, you are probably doing some fantastic work yourself or for your clients – why not get involved and show the world how your product pack designs measure up?
So if you are a small business, creative agency or Association and need help printing a simple or complex packaging project, please consider printing it with Coleface – contact us now.
If you liked this post, please comment below, share it, and click on the FOLLOW buttons to get more! If you love printing, get the latest email updates by subscribing here. Sydney print management experts Coleface Print Management and Production provide advice and support for our clients on all aspects of printing and production such as digital, large format and offset printing, point of sale, packaging and mail management. Written by @Olsonwells.